SMART MIRROR

SMART MIRROR

PROJECT SUMMARY

Project

Student Project

Year

Type

UX / UI Design

2024

Tech

Adobe Photoshop, Figma

The objective of this project was to reimagine the retail experience at Urban Outfitters through the lens of Service Design. By identifying customer pain points and analyzing the existing service journey, we introduced a smart mirror solution aimed at enhancing dressing room interactions. We incorporated interactive features, streamlined decision-making, and improved overall convenience. We used research and user testing to present our findings in a final evaluation.

FUN FACTS

FUN FACTS

Urban Outfitters first opened in 1970 across the street from the University of Pennsylvania.

Urban Outfitters, Inc. (URBN) also includes Anthropologie, Free People, Terrain, Menus & Venues, and Nuuly.

Currently, there are over 200 UO stores across the U.S., Canada, and Europe.

RESEARCH

RESEARCH

Current Retail Trends:


Buy Online / Pick Up In Store
(Good for busy parents who don’t have time to grocery shop and/or have young children)


Self-checkout
(Uniqlo has self checkout where users place items in a basket and it detects what the items are)


Apps
(Many people use their phones while shopping to look up product information)

Ideas:


* Using main selling points in shopping online in physical stores


* Ease of locating items in store or finding recommendations/similar items


* Personalizing dressing room with UO home furniture 


* Request sales assistant

MOCKUPS

MOCKUPS

USER TESTING

USER TESTING

Difficulty to Use

Users were asked on a scale from 1-5 how difficult they thought this product would be to use (with 5 being easy and 1 being extremely difficult)

Likeliness to Use

Users were asked on a scale from 1-5 how likely they were to use this product (with 5 being very likely and 1 being not likely)

Likeliness to Buy

Users were asked on a scale from 1-5 how likely they were to buy more from UO from this smart mirror (with 5 being very likely and 1 being not likely)

Likeliness to Shop

Users were asked if the addition of this mirror would make them more likely to shop at Urban Outfitters as opposed to a similar competitor

NEXT STEPS

NEXT STEPS

Based on user testing, we came up with ideas to take our project further…

Include the option to save outfit choices or link them to an Urban Outfitters account

Incorporate a feature to include side-by-side comparisons to see which outfits look better

Add a text option for customers who don’t want to use voice assistance

CLICK HERE

CLICK HERE